In a new paper published in the Proceedings of the National Academy of Sciences, a team of 41 authors from around the globe argue that virtual reality has the potential to do the same for behavioral ...

What would it look like to minimize perceived relative deprivation and maximize collective well-being in the context of ...

Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that total, universities spent $3.91 billion on social science research (anthropology, economics, political science ...

Behavioral science can make us better leaders by helping us work with, rather than against, the way our brains naturally operate. The key to high-performing teams isn’t more talent or perfect leaders ...

Why do people sometimes fail to take actions they know could improve their lives—for themselves, their families, or their communities? Whether that’s waking up early for a morning workout, putting ...

This activity was supported by contracts between the National Academy of Sciences and the Office of the Director of National Intelligence, Contract No. 2014-14041100003-009. Support for the work of ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

It’s been four years since The World Health Organization declared that “behavioral science is underutilized in public health, and ineffective behavior change techniques continue to be used.” A small ...

I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Results from a massive research project investigating whether previously reported scientific ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...