Social media users are “becoming Chinese” just in time for the Lunar New Year. But what’s behind the trend, and will it last?

Think of the meme as an absurdist joke, a wellness goal or an ironic expression of protest — or all of the above. Your ethnicity is beside the point.

Chinamaxxing started as a meme about “being more Chinese” but now exposes how Western audiences consume and profit from Chinese culture.

The ‘Goodbye to My Chinese Spy‘ meme trend has taken TikTok by storm as the U.S. moves to ban the platform. It cleverly uses humor and satire to highlight concerns about TikTok’s Chinese ownership and ...

Chinamaxxing is adding more gloss to the recent flourish of Chinese soft power.

Now Chinamaxxing is everywhere. Sara Jane Ho, the Hong-Kong-born etiquette expert and star of Netflix’s “Mind Your Manners,” ...

Suddenly, it’s cool to be Chinese on the internet ...

The Black or Chinese meme (aka 'Here’s What You Would Look Like if You Were Black or Chinese') is a series of posts referring to an online Faceswapping trend in which selfies are filtered through ...

Western social media trends paint ‘Chineseness’ in a positive light, but observers question whether Beijing will benefit.

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