NBC Makes Big Announcement
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The Winter Olympics was already on track to make viewership history. However, the U.S.-Canada gold medal men's hockey game on Sunday pushed everything over the top.
Team USA’s 2-1 OT Win Averaged a Combined 20.7 Million Viewers and 18.6 Million Live (8:15-11 a.m. ET) on NBC & Peacock, Marking the Most-Watched Pre-9 a.m. ET Sporting Event on Record in U.S.
NBC’s Winter Olympics viewing figures skyrocket as gamble pays off - Tens of millions tuned in to watch the Winter Olympics on NBC every day, making it the most-watched Games on the channel since 2014
It shouldn't be at all surprising that the men's hockey gold medal game at the Winter Olympics on Sunday morning dominating the ratings on NBC. But you might be surprised to learn that the event made history in a rather unexpected way.
NBCUniversal Presenting XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15. NBC Sports Utilizing NEP’s Global Media Services in Italy to Deliver a Seaml