The Dealmaking 3: NBC’s Olympics Coverage, AI in Major Leagues, UFL’s Latest Deals

This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features NBC Sports partnering with more than a dozen tech vendors to secure a seamless and complete coverage of the Milan Cortina Olympics,

Which Olympic sports are competing today? See full schedule for Feb. 19

NBC is airing at least 12 hours of daily daytime coverage, with streaming available 24/7 on Peacock. See what's on the agenda for Wednesday, Feb. 19.

NBC Olympics Schedule 2026 USA Primetime Coverage and Live Stream

Though some events have already gotten underway, the 2026 Winter Olympics officially kick off on Friday with the Opening Ceremony, with coverage on NBC and Peacock beginning at 1:40 p.m. ET (7:40 p.m.

SNL’s Colin Jost blends humor with ‘terror’ while bobsledding for Olympics coverage

NBC sent the comedian to Lake Placid, New York, instead of Italy for the 2026 games, marking his second remote Olympic assignment.

NBC makes iconic broadcasting decision for 2026 Olympic hockey coverage in nostalgic twist

With Olympic hockey finally back on the global stage in 2026, NBC didn’t just prepare its cameras and commentary teams for the 2026 Winter Olympics at Milan-Cortina. It reached into the past. In a move that caught the attention