Forbes contributors publish independent expert analyses and insights. Tim Casey is a reporter who covers basketball and sports business. This article is more than 2 years old. TUSCALOOSA, ALABAMA - ...

Technology has become an integral part of the sports world, transforming how athletes train, how coaches strategize, and how fans enjoy their favorite games. The term sports technology refers to the ...

Charlie Ebersol has lived many different lives. Documentarian. Television producer. Football league co-founder. Plane crash survivor. And now, the son of television royalty is the head of Infinite ...

Today’s guest column is from professors John Cairney and Rick Burton. What's the future hold for the sport vertical? Or ...

MINNEAPOLIS, Jan. 15, 2026 /PRNewswire/ -- OTTO SPORT AI today announced $16.5 million in seed funding, co-led by Mamba Growth Equity and Rally Ventures, to accelerate development of its ...

Technology has undoubtedly impacted many industries, from health care to manufacturing and everything in between. Sports is another billion-dollar industry that has benefited from implementing new ...

Opinions expressed by Entrepreneur contributors are their own. Web2, Web3 and AI have allowed sports to move into a more digital space, and now they are completely changing how fans, athletes and ...

Remember the training montage in Rocky IV and all the computer equipment tracking Ivan Drago’s training? Well, sports tech has come a long way since Rocky ended the Cold War, and what used to be ...

A new technology-focused innovation division is coming to the UFL. The league announced the creation of FAST (Football Advancement through Sports Technology) on Wednesday as the 2025 season approaches ...

As a former high school football coach and lifelong college sports fan, I’ve watched collegiate athletics transform in recent years with mixed emotions. I’m happy to see student-athletes finally ...